PPC, or Pay-Per-Click, is when businesses pay each time a consumer clicks on their ad. In other words, you only pay for an ad when someone clicks on it.
The main goal is to get potential customers to click on your ad and submit their information so sales can contact them. Achieving a low cost-per-click (CPC) is great, but the true measure of success is how many clicks were converted into leads and sales. The better ratio of clicks to customers, the more successful your campaign.
PPC ads show up on search engines like Google and Microsoft, which allow you to measure exactly how well your ads are performing. Last year, businesses made $2 for every $1 spent on PPC. So PPC is generally a smart way to reach the right people at the right time to increase lead generation opportunities and get more sales.
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Unlike generic agencies, we specialize in Bath Concepts dealer marketing—ensuring you get better leads, faster.
